Strategy. Branding. Growth. Results.

Don't chase the market. Break through it.

BTN builds aggressive, accountable growth systems for ambitious brands—from a sharper identity to campaigns engineered to convert.

Build your game plan →
Full-funnelOne locked-in team
Clear reportingNo vanity smoke
Built to scaleSystems over stunts
Chrome and electric blue BTN logo Built for impactGrowth system online
PositioningBrand systemsPaid mediaContentConversion
The playbook

Four ways we move the needle.

BTN connects strategy, creative, and distribution so every touchpoint pushes toward the same business goal.

01 / Strategy↗

Market command

Positioning, audience intelligence, offer architecture, and a practical growth roadmap your team can execute.

02 / Brand↗

Identity that hits

A visual and verbal system built for instant recognition across social, web, campaigns, and sales.

03 / Demand↗

Performance campaigns

Creative testing, media buying, landing pages, and optimization tied to the metrics that actually matter.

04 / Retention↗

Growth loops

Lifecycle content, reporting, and customer journeys that turn the first conversion into lasting momentum.

How we work

No drift. Just momentum.

Every engagement runs on a visible operating rhythm, so everyone knows what's moving and why.

Diagnose

We find the friction, the opportunity, and the goal worth chasing.

Build

We shape the strategy, message, creative, and campaign system.

Launch

We ship deliberately, watch signal quality, and tighten fast.

Scale

We double down on what works and report it without spin.

Sample outcomes

See what “locked in” looks like.

Illustrative campaign snapshots show the kind of clarity clients get. Replace these with verified BTN wins as the case-study library grows.

Launch campaign / Demo

From overlooked to category contender.

A focused offer, a sharper identity, and a conversion-led launch sequence working as one.

4.2×illustrative ROAS
+71%illustrative CVR
Retention system / Demo

More value from every first win.

28%illustrative repeat rate
The team

The people behind the pressure.

Real people, real ownership. Meet the crew running Break The Net for you every day.

Christopher Burney
Founder

Christopher Burney

Chief Executive Officer (CEO)

Leads the company, partnerships, and business growth.

Nadiyah Rudd

Nadiyah Rudd

Chief Marketing Officer (CMO)

Oversees marketing strategy, branding, and campaigns.

Claudjone Jules

Claudjone Jules

Creative Director

Leads creative vision, design, and content production.

Phynix

Phynix

Director of Digital Marketing

Manages online advertising, SEO, and digital campaigns.

Neville Davis

Neville Davis

Social Media Manager

Manages clients' social media accounts and posting strategies.

Diamond

Diamond

Client Relations

Handles client communication, onboarding, and satisfaction.

Ways to work

Choose your level of pressure.

Placeholder plan structure for planning conversations. Scope and investment are tailored after the strategy call.

Foundation

Break In

Custom / project

For brands that need the core system before pushing spend.

  • Positioning sprint
  • Offer + message system
  • Brand direction
  • 90-day roadmap
Start here
Full force

Break Away

Custom / partnership

For teams that need a senior growth function without the overhead.

  • Full-funnel strategy
  • Multi-channel execution
  • Weekly optimization
  • Executive reporting
Talk partnership
Ready when you are

Bring the goal. We'll build the game plan.

Tell us what you're pushing toward. We'll turn your answers into a clean strategy-call request you can copy into your email or booking tool.

Rather talk it through? (215) 367-3733

Strategy call brief

Your request goes straight to our team. We reply within one business day.

Performance overview

Northline Athletics · October 2026

Demo workspace
Ad spend$18,420
↓ 4.8% vs prior
Revenue attributed$78,300
↑ 12.4% vs prior
Blended ROAS4.25×
↑ 0.38
Qualified leads327
↑ 16.1%

Attributed revenue

Last 7 days · Demo
Mon
Tue
Wed
Thu
Fri
Sat
Sun

Channel mix

Revenue share
Meta48%
Google31%
Email14%
Organic7%
Fall Performance DropMeta · Conversion
Spend$8,250
ROAS4.68×
Active
Brand Search DefenseGoogle · Search
Spend$4,870
ROAS5.11×
Active
Creator ProspectingMeta · Video
Spend$3,100
ROAS2.94×
Testing
PDF

October growth report

Executive summary · Demo file

ZIP

Fall campaign creative

12 approved assets · Demo file

DOC

Q4 testing roadmap

Priorities and owners · Demo file

BT
BTN Strategy

The new prospecting creative is live. Early click quality is ahead of the last concept, so we'll hold spend steady through the learning window.

NA
You

Perfect. The product team approved the alternate headline too.

BT
BTN Creative

Final Q4 asset set is in Deliverables for review.